On August 25, 2021, we launched our Indiegogo campaign for our cold brew system Shelbru. This effectively marked the launch of our D2C brand and we’ve come a long way since then. We’ve met our crowdfunding goal by almost 120%, which helped us fund our first manufacturing run. We’re continually…

When I was young, I wanted to be a workaholic. Yes — you read that right. I actually strived to be a workaholic. I imagined myself as a hot-shot career woman in an expensive designer suit, rolling into my giant corporate building emailing on my phone, screaming out orders, and…

After months of only focusing on our Instagram content, we started to hit a roadblock. Growing your social media following organically is already hard enough, but doing it on a saturated platform like Instagram was even harder. …

If you are a small, online entrepreneur, you have either ran Facebook ads or have been told to run Facebook ads. And it’s for a good reason. Facebook ads provide an affordable, highly targeted way to address your prospective buyers. But with so many functionalities and very little technical support…

When you become an entrepreneur, you were probably like me and scoured the Internet for tips and tricks of a successful entrepreneur. You’ve read countless articles and numerous videos outlining complicated business frameworks, convoluted productivity hacks, and a morning routine that realistically takes 3 hours to complete. And trust me…

When starting to work on our cold brew system, Shelbru, I told myself that I would not quit my 9-to-5 until the business was making stable income that could replace my current salary. …

When the Shelbru team hatched the idea to design the perfect brewer & carafe duo for all the cold brew fanatics out there, we had to learn the hard way all the steps that go into designing and creating a product from scratch. As long-time cold brew drinkers with a…

I am a first-time entrepreneur and I deal with imposter syndrome, like many first-time entrepreneurs out there. Psychology Today defines imposter syndrome as “a pattern of behavior where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.” I was in the midst…

You’re thinking about starting a Kickstarter campaign for your brilliant new idea. You made a prototype, filmed an amazing video, and are ready to go live with your campaign.. until they ask you what your funding goal is. You scratch your head… maybe $10k? Maybe $50k? Maybe $100k? …